Testimonials
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"ALG's strategic ideation service helped us to define a profitable business model, and our new Web site and blog accelerated our revenue and market share gains. We wouldn't be where we are without them." Jordan HaberfieldManaging DirectorExcel Partner |
News Tidbits
Media Training Public Class
Master the message and learn how to prepare for TV, radio, print and blog interviews in our exclusive public media skills workshop in Stamford, CT Dec. 9. You can learn more and re... Read More ...
Green Workday Launch
ALG conceived of and created the Green Workday Website and promotion to help drive adoption of Avistar's desktop videoconferencing software. By increasing the number of peop... Read More ...
Quaker Road Site Goes Live
One of Westchester County's elite builders, Quaker Road Associates, wanted a Web site to match its image and support its growth. The existing site was hard-coded, so every ch... Read More ...
Avistar hires ALG in US & UK
Avistar hired ALG PR to help engineer a turnaround for a company that had great engineering but terrible go-to-market strategy. In the first three months, we've gotten more ... Read More ...
ALG Wins CTMLS Account
Honesty is the best policy...that's what we were told growing up. And that's what won the Connecticut Statewide Multiple Listing Service account. Other agencies told th... Read More ...
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Creative Platform
Which came first, the big idea or cost-per-click? ALG harnesses the power of ideas to help our clients dominate markets, create a reputation, ring the cash register or launch a product or category. The ultimate power of the creative is driven by client appetite and ambition. How far do you want to go? ALG can take you there.
Ideation
Create your own window of opportunity.
There is nothing more powerful than an idea whose time has come. ALG's Strategic Ideation Service structures the process of creating opportunity for your business. Some ideas are small, such as a aligning marketing with the target market. A midsized idea might be a new channel or parallel opportunity. Really big ideas can mean entering new markets with a reconfigured offer. How far do you want to take your company today?
CEO PR
Go to the head of the class. There’s no better spokesperson for the growing company or company coming out of a turnaround than its CEO. Whether your firm is a creating an industry, or a reinvigorated leader, business press, TV anchors and top bloggers want to hear from your CEO. ALG has an unmatched record of creating opportunity for our client CEOs to tell their stories to the media that matter.
E-Z Care Web Sites
A Web site visit is a terrible thing to waste.
Your Web site should be up-to-date! With ALG’s content management system platform, anyone can maintain content, add pages, update news and more – with only a few hours of training and a little motivation. No more calls to HTML or flash programmers. Now your Web site can be updated quickly to capture opportunity and cost of ownership is driven way, way down. You can see and learn more here .
Blogging
If you blog it, they will come (with a little help).
Our email+blog strategic service helps you and your company to become recognized experts in your field. Along with our CMS "E-Z Care" Web sites, your content becomes very search-friendly. By revealing your content through search and developing a reputation online as an expert in your field, your company's organic search results will skyrocket and the value of your Internet properties (in terms of leads generated) will grow, too.
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Interactive Media Training - New Skills for a New Era! |
Ace Your Next TV, Radio, Print or Blog Interview!
ALG Interactive Media Training readies you to achieve Maximum Impact in TV, radio, print and blog interviews. The session incorporates examples from your peers to make the lessons learned more interesting and relevant. We view, read and dissect your peers' recent interviews and discuss how you can do better.
Seeing other CEOs, CFOs or experts in actual interview situations, using the skills covered in our program, cements the lessons learned and helps to create “muscle memory” as the case studies we use are people in the same role as you. ALG Interactive Media Training is typically a full-day session for one to four spokespeople and provides a foundation for future success and self-directed development as a spokesperson. Our typical agenda includes:
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Self-guided spokesperson questionnaire and assessment of goals and objectives for media training.
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Recent good and bad interviews; discussion of what makes for a successful interview
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Three or four on-camera interviews and interactive review
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Building a compelling message and sound bite
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Influencing the flow of the interview
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Looking like a hero as you defend yourself in adversarial situations (defend but don’t look defensive)
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Being a good spokesperson (how to become a journalist’s go-to source)
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The Killer TV Appearance
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Best practices for print, wire service, radio and blog interviews
- How bloggers differ from mainstream journalists (even if they also write for traditional media)
In addition to video of industry and/or role peers, ALG tailors the content of Interactive Media Training based on your completed pre-session questionnaire. These two customization elements make IMT sessions a day that participants have called, “the best professional education day I’ve ever had.”
Please contact us to learn more and schedule your Interactive Media Training - the best way to improve interview skills for TV, radio, blogs and print.
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